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Consumer behavior research goes beyond examining the immediate impact of interventions. It involves understanding the nature of relationships among consumers, marketers, and decision-makers over time. This includes examining how these dynamics persist and withstand, considering factors such as feedback loops, circular effects, and tipping points. Taking this extended perspective allows for a more thorough exploration of how consumer behavior evolves, offering insights that may contribute to a paradigm shift or a conventions change.

Consumer behavior research

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