Publications
 

 

Perez, D. and Steinhart Y. (2013). Not so Personal: 

The differential effect of activation in advertising as a function of personalization levels. 

Social Influence, 9 (3) , 224-241.

Send me a message:

The Graduate School of Business Administration

Bar-Ilan University

Ramat-Gan 5290002, Israel

P: +972542525014 | T:+97235317913 

E: dikla.perez@biu.ac.il

www.diklaperez.com

Contact details:

Dikla Perez

Dikla Perez

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