About me
Contact Details


The Graduate School of Business Administration
Bar-Ilan University
Ramat-Gan 5290002, Israel
P: +972542525014 | T:+97235317913 | E: dikla.perez@biu.ac.il

Education
2012- 2017: PhD, Coller Graduate School of Management, Tel-Aviv University, Israel Dissertation topic: “Consistent or Not? The Role of Product Visibility in Sequential Consumption-related Decisions” (supervised by Prof. Yael Steinhart and Prof. Amir Grinstein). My dissertation, focuses on in sequential decisions in the context of social and self-identity and. Specifically, I explore the role of product visibility in determining consistency in a set of decisions.
2006- 2008: MBA the Open University of Israel
1994- 1997: BA (Business Administration) Haifa University, Israel

Peer-reviewed publications
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Perez, D. and Steinhart Y. (2013). “It’s not personal: The differential effect of activation in advertising as a function of personalization levels.” Social Influence, 9 (3), 224-241.
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Perez, D., Stockheim, I., Tevet, D., & Rubin, M. M. (2020). Consumers value manufacturer sincerity: The effect of central eco-friendly attributes on luxury product evaluations. Journal of Cleaner Production, 267, 122132.
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Meltzer, M. B., Perez, D., & Gelbard, R. (2021). Keep IT Together: Behavioral Aspects of Teams' Location in Enhancing Motivation to Adopt Complex Work Plans. International Journal of Information Technology Project Management (IJITPM), 12(1), 93-105.
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Brokman-Meltzer, M., Perez, D., & Gelbard, R. (2021). Perceived Complexity of a Project’s Optimal Work Plan Influences Its Likelihood of Adoption by Project Managers. Project Management Journal, 52(5), 471-487.
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Perez D, Steinhart Y, Grinstein A, Morren M (2021) Consistency in identity-related sequential decisions. PLoS ONE 16(12): e0260048. https://doi.org/10.1371/journal.pone.0260048

Conferences presentations
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Elia I. and Perez D. "Born to be eco-friendly: consumer evaluations of luxury products that are "born" versus "reborn" with eco-friendly attributes". Accepted for oral presentation at the EMAC, May 2021.
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Buskila G. and Perez D. "Pictures of Donation Recipients Engaged in Physical Self-Help Enhance Readiness to act and Donations intentions". Accepted for oral presentation at the EMAC, May 2021.
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Zalmanson, L., Oestrecher-Singer, G., and Perez D. (2019) “The effect of website initiated participation on user's on-line behavior and spending". Oral Presentation, Marketing Science, June 2019.
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Zalmanson, L., Oestrecher-Singer, G., and Perez D (2019). “The effect of website initiated participation on user's online behavior and spending". Oral Presentation, CBSIG, July 2019.
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Perez D., Gneezy, A. and Steinhart Y. (2016). “The effect of immoral normative behavior, on moral regulation in the digital environment.” Poster session, ACR conference, October 2016.
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Perez D., Steinhart Y., Grinstein A., and Morren M. (2016). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Oral Presentation, EMAC conference, June 2016.

Working papers
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Perez, D., Oestreicher-Singer, G., Rubin, M.M, and Zalmanson, L. " The "No Thanks" Effect: How do requests for feedback affect the consumption behavior of the silent majority?". Under Review, at Marketing letters.
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Buskila G. and Perez D. "Pictures of Victims Engaged in Self-Help Encourage Donations on Crowdfunding Platforms, by Enhancing Perceived Donation Efficacy. Under review (R2) at the Journal of Advertising Research.
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Perez D., Munichor N. and Buskila G. " Help Yourself: Pictures of Donation Recipients Engaged in Physical Self-Help Enhance Donations on Crowdfunding Platforms" Under review at the Journal of Business Research.
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Perez D., Grinstein A., and Elia I. " What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and consumer evaluation of luxury brands" Under review.
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Perez D., Stockheim, I., and Baratz G. "Complimentary Competition: The Impact of Positive Competitor Reviews on Review Credibility and Consumer Purchase Intentions".

Professional experience
2018 –Present: Lecturer, Graduate school of business Bar-Ilan University
2017- 2018: Visiting scholar, NYU Stern Business School.
2017- 2018: Adjunct lecturer of introduction to marketing at Yeshiva
2010- 2017: Adjunct lecturer of undergraduate and MBA Marketing Principles course, Technion, Israel, Tel-Aviv University and Ben-Gurion University.
2013- 2017: Behavioral lab administrator, Coller School of Management, Tel-Aviv University.

Excellency awards and grants
2016 Mia Fisher prize - Research Grant ($7,500)
2014 Segal Research Fund Grant ($1800)
2013 Amalya Miron Research Fund Grant ($6000)
2013 Awards for constant outstanding TA - Technion
2012-2016 Business School personal subsidy for a PhD student
2009 Dean's list for 2008 – Open University

Pro-social activities
2009-Present: I volunteer as a Graduate Studies consultant, advising graduating students about doctoral programs.
2008-Present: I oversee 60 volunteers in activities including distribution of food donations and other forms of assistance to families in need, “Ahavat Rahamim” NGO in Hadera.
