About me

Contact Details

The Graduate School of Business Administration

Bar-Ilan University

Ramat-Gan 5290002, Israel

P: +972542525014 | T:+97235317913 | E: dikla.perez@biu.ac.il

www.diklaperez.com

Education

2012- 2017:  PhD, Coller Graduate School of Management, Tel-Aviv University, Israel Dissertation topic: “Consistent or Not? The Role of Product Visibility in Sequential Consumption-related Decisions” (supervised by Prof. Yael Steinhart and Prof. Amir Grinstein). My dissertation, focuses on in sequential decisions in the context of social and self-identity and. Specifically, I explore the role of product visibility in determining consistency in a set of decisions.

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2006- 2008: MBA the Open University of Israel

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1994- 1997:  BA (Business Administration) Haifa University, Israel

Peer-reviewed publications

  • Perez, D. and Steinhart Y. (2013). “It’s not personal: The differential effect of activation in advertising as a function of personalization levels.” Social Influence, 9 (3), 224-241.

Conferences presentations

  • Perez D., Steinhart Y., Grinstein A., and Morren M. (2016). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Oral Presentation, EMAC conference, June 2016.

  • Perez D., Steinhart Y., and Grinstein A. (2015). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, AP-ACR conference, June 2015.

  • Perez D., Steinhart Y., and Grinstein A. (2014). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, Marketing in Israel conference, December 2014.

  • Perez, D. and Steinhart, Y. (2012), “Not so personal: The impact of social identity ad appeal as a function of activation in advertising.” Oral Presentation, Advances in Consumer Psychology, ed. Amitav Chakravarti and Anirban Mukhopadhyay, Vol 1, 70.

Working papers

  • Perez D., Steinhart Y., Grinstein A., and Morren M. “Consistency in identity related sequential decisions.” Under review.

  • Perez D. , Oestrecher-Singer G. , Rubin M.M.  and Zalmanson L. “Measurement Effects Without the Measurement: Mere Exposure to Online Rating Requests Affects User Consumption Behavior ". Under review.

  • Brokman M., Perez D. and Gelbard R. "Behavioral Optimum: The Effect of Perceived Complexity on Motivation to Adopt Optimal Plans". Under review.

  • Perez D., Morwitz V. “Does Culture Influence the Effect of Measurement on Behavior?”

  • Perez D., Grinstein A., Rubin M.M., and Bonezzi A. “Sustainability is included: Casting the responsibility to sustain on the luxury company.”

Professional experience

2018 –Present: Lecturer, Graduate school of business Bar-Ilan University

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2017- 2018: Visiting scholar, NYU Stern Business School.

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2017- 2018: Adjunct lecturer of introduction to marketing at Yeshiva

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2010- 2017: Adjunct lecturer of undergraduate and MBA Marketing Principles course, Technion, Israel, Tel-Aviv University and Ben-Gurion University.

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2013- 2017: Behavioral lab administrator, Coller School of Management, Tel-Aviv University.

Excellency awards and grants

2016                Mia Fisher prize - Research Grant ($7,500)

2014                Segal Research Fund Grant ($1800)

2013                Amalya Miron Research Fund Grant ($6000)

2013                Awards for constant outstanding TA - Technion

2012-2016     Business School personal subsidy for a PhD student

2009                Dean's list for 2008 – Open University

Pro-social activities

2009-Present:     I volunteer as a Graduate Studies consultant, advising graduating students about doctoral programs.

2008-Present:     I oversee 60 volunteers in activities including distribution of food donations and other forms of assistance to families in need, “Ahavat Rahamim” NGO in Hadera.

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Send me a message:

The Graduate School of Business Administration

Bar-Ilan University

Ramat-Gan 5290002, Israel

P: +972542525014 | T:+97235317913 

E: dikla.perez@biu.ac.il

www.diklaperez.com

Contact details:

Dikla Perez

Dikla Perez

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