About me
Contact Details
The Graduate School of Business Administration
Bar-Ilan University
Ramat-Gan 5290002, Israel
P: +972542525014 | T:+97235317913 | E: dikla.perez@biu.ac.il
Education
2012- 2017: PhD, Coller Graduate School of Management, Tel-Aviv University, Israel Dissertation topic: “Consistent or Not? The Role of Product Visibility in Sequential Consumption-related Decisions” (supervised by Prof. Yael Steinhart and Prof. Amir Grinstein). My dissertation, focuses on in sequential decisions in the context of social and self-identity and. Specifically, I explore the role of product visibility in determining consistency in a set of decisions.
2006- 2008: MBA the Open University of Israel
1994- 1997: BA (Business Administration) Haifa University, Israel
Peer-reviewed publications
-
Perez, D. and Steinhart Y. (2013). “It’s not personal: The differential effect of activation in advertising as a function of personalization levels.” Social Influence, 9 (3), 224-241.
Conferences presentations
-
Perez D., Steinhart Y., Grinstein A., and Morren M. (2016). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Oral Presentation, EMAC conference, June 2016.
-
Perez D., Steinhart Y., and Grinstein A. (2015). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, AP-ACR conference, June 2015.
-
Perez D., Steinhart Y., and Grinstein A. (2014). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, Marketing in Israel conference, December 2014.
-
Perez, D. and Steinhart, Y. (2012), “Not so personal: The impact of social identity ad appeal as a function of activation in advertising.” Oral Presentation, Advances in Consumer Psychology, ed. Amitav Chakravarti and Anirban Mukhopadhyay, Vol 1, 70.
Working papers
-
Perez D., Steinhart Y., Grinstein A., and Morren M. “Consistency in identity related sequential decisions.” Under review.
-
Perez D. , Oestrecher-Singer G. , Rubin M.M. and Zalmanson L. “Measurement Effects Without the Measurement: Mere Exposure to Online Rating Requests Affects User Consumption Behavior ". Under review.
-
Brokman M., Perez D. and Gelbard R. "Behavioral Optimum: The Effect of Perceived Complexity on Motivation to Adopt Optimal Plans". Under review.
-
Perez D., Morwitz V. “Does Culture Influence the Effect of Measurement on Behavior?”
-
Perez D., Grinstein A., Rubin M.M., and Bonezzi A. “Sustainability is included: Casting the responsibility to sustain on the luxury company.”
Professional experience
2018 –Present: Lecturer, Graduate school of business Bar-Ilan University
2017- 2018: Visiting scholar, NYU Stern Business School.
2017- 2018: Adjunct lecturer of introduction to marketing at Yeshiva
2010- 2017: Adjunct lecturer of undergraduate and MBA Marketing Principles course, Technion, Israel, Tel-Aviv University and Ben-Gurion University.
2013- 2017: Behavioral lab administrator, Coller School of Management, Tel-Aviv University.
Excellency awards and grants
2016 Mia Fisher prize - Research Grant ($7,500)
2014 Segal Research Fund Grant ($1800)
2013 Amalya Miron Research Fund Grant ($6000)
2013 Awards for constant outstanding TA - Technion
2012-2016 Business School personal subsidy for a PhD student
2009 Dean's list for 2008 – Open University
Pro-social activities
2009-Present: I volunteer as a Graduate Studies consultant, advising graduating students about doctoral programs.
2008-Present: I oversee 60 volunteers in activities including distribution of food donations and other forms of assistance to families in need, “Ahavat Rahamim” NGO in Hadera.
