About me

Contact Details

The Graduate School of Business Administration

Bar-Ilan University

Ramat-Gan 5290002, Israel

P: +972542525014 | T:+97235317913 | E: dikla.perez@biu.ac.il

www.diklaperez.com

Education

2012- 2017: PhD, Coller Graduate School of Management, Tel-Aviv University, Israel Dissertation topic: “Consistent or Not? The Role of Product Visibility in Sequential Consumption-related Decisions” (supervised by Prof. Yael Steinhart and Prof. Amir Grinstein). My dissertation, focuses on in sequential decisions in the context of social and self-identity and. Specifically, I explore the role of product visibility in determining consistency in a set of decisions.

2006- 2008: MBA the Open University of Israel

1994- 1997: BA (Business Administration) Haifa University, Israel

Peer-reviewed publications

Perez, D. and Steinhart Y. (2013). “It’s not personal: The differential effect of activation in advertising as a function of personalization levels.” Social Influence, 9 (3), 224-241.

Perez, D., Stockheim, I., Tevet, D., & Rubin, M. M. (2020). Consumers value manufacturer sincerity: The effect of central eco-friendly attributes on luxury product evaluations. Journal of Cleaner Production, 267, 122132.

Meltzer, M. B., Perez, D., & Gelbard, R. (2021). Keep IT Together: Behavioral Aspects of Teams' Location in Enhancing Motivation to Adopt Complex Work Plans. International Journal of Information Technology Project Management (IJITPM), 12(1), 93-105.

Brokman-Meltzer, M., Perez, D., & Gelbard, R. (2021). Perceived Complexity of a Project’s Optimal Work Plan Influences Its Likelihood of Adoption by Project Managers. Project Management Journal, 52(5), 471-487.

Perez D, Steinhart Y, Grinstein A, Morren M (2021) Consistency in identity-related sequential decisions. PLoS ONE 16(12): e0260048. https://doi.org/10.1371/journal.pone.0260048

Conferences presentations

Elia I. and Perez D. "Born to be eco-friendly: consumer evaluations of luxury products that are "born" versus "reborn" with eco-friendly attributes". Accepted for oral presentation at the EMAC, May 2021.
Buskila G. and Perez D. "Pictures of Donation Recipients Engaged in Physical Self-Help Enhance Readiness to act and Donations intentions". Accepted for oral presentation at the EMAC, May 2021.
Zalmanson, L., Oestrecher-Singer, G., and Perez D. (2019) “The effect of website initiated participation on user's on-line behavior and spending". Oral Presentation, Marketing Science, June 2019.
Zalmanson, L., Oestrecher-Singer, G., and Perez D (2019). “The effect of website initiated participation on user's online behavior and spending". Oral Presentation, CBSIG, July 2019.
Perez D., Gneezy, A. and Steinhart Y. (2016). “The effect of immoral normative behavior, on moral regulation in the digital environment.” Poster session, ACR conference, October 2016.
Perez D., Steinhart Y., Grinstein A., and Morren M. (2016). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Oral Presentation, EMAC conference, June 2016.

Working papers

Perez, D., Oestreicher-Singer, G., Rubin, M.M, and Zalmanson, L. " The "No Thanks" Effect: How do requests for feedback affect the consumption behavior of the silent majority?". Under Review, at Marketing letters.
Buskila G. and Perez D. "Pictures of Victims Engaged in Self-Help Encourage Donations on Crowdfunding Platforms, by Enhancing Perceived Donation Efficacy. Under review (R2) at the Journal of Advertising Research.
Perez D., Munichor N. and Buskila G. " Help Yourself: Pictures of Donation Recipients Engaged in Physical Self-Help Enhance Donations on Crowdfunding Platforms" Under review at the Journal of Business Research.
Perez D., Grinstein A., and Elia I. " What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and consumer evaluation of luxury brands" Under review.
Perez D., Stockheim, I., and Baratz G. "Complimentary Competition: The Impact of Positive Competitor Reviews on Review Credibility and Consumer Purchase Intentions".

Professional experience

2018 –Present: Lecturer, Graduate school of business Bar-Ilan University

2017- 2018: Visiting scholar, NYU Stern Business School.

2017- 2018: Adjunct lecturer of introduction to marketing at Yeshiva

2010- 2017: Adjunct lecturer of undergraduate and MBA Marketing Principles course, Technion, Israel, Tel-Aviv University and Ben-Gurion University.

2013- 2017: Behavioral lab administrator, Coller School of Management, Tel-Aviv University.

Excellency awards and grants

2016 Mia Fisher prize - Research Grant ($7,500)

2014 Segal Research Fund Grant ($1800)

2013 Amalya Miron Research Fund Grant ($6000)

2013 Awards for constant outstanding TA - Technion

2012-2016 Business School personal subsidy for a PhD student

2009 Dean's list for 2008 – Open University

Pro-social activities

2009-Present: I volunteer as a Graduate Studies consultant, advising graduating students about doctoral programs.

2008-Present: I oversee 60 volunteers in activities including distribution of food donations and other forms of assistance to families in need, “Ahavat Rahamim” NGO in Hadera.