Consistent or not
Featured Researches

Dikla Perez, Yael Steinhart, Amir Grinstein

March 2014

When the product involved in an individual's first decision is high in consumption visibility, the individual's likelihood of engaging in consistent behavior is enhanced because concerns about social perception are elevated. In contrast, when the individual perceives the product involved in the first decision as less visible, concerns of appearing stable to others are less relevant, and thus the likelihood of engaging in consistent behavior is diluted.

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Not so personal

Dikla Perez, Yael Steinhart

March 2014

It's not personal: the differential effect of activation in advertising as a function of personalization levels.

The combination of Activation and social identity ad appeal  has a positive effect on advertisement evaluation and on consumers choices.

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Not so personal

Not so personal

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Consistent or not

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The Graduate School of Business Administration

Bar-Ilan University

Ramat-Gan 5290002, Israel

P: +972542525014 | T:+97235317913 

E: dikla.perez@biu.ac.il

www.diklaperez.com

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Dikla Perez

Dikla Perez

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