2012- 2017: PhD, Coller Graduate School of Management, Tel-Aviv University, Israel Dissertation topic: “Consistent or Not? The Role of Product Visibility in Sequential Consumption-related Decisions” (supervised by Prof. Yael Steinhart and Prof. Amir Grinstein). My dissertation, focuses on in sequential decisions in the context of social and self-identity and. Specifically, I explore the role of product visibility in determining consistency in a set of decisions.
2006- 2008: MBA the Open University of Israel
1994- 1997: BA (Business Administration) Haifa University, Israel
Perez, D. and Steinhart Y. (2013). “It’s not personal: The differential effect of activation in advertising as a function of personalization levels.” Social Influence, 9 (3), 224-241.
Perez D., Steinhart Y., Grinstein A., and Morren M. (2016). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Oral Presentation, EMAC conference, June 2016.
Perez D., Steinhart Y., and Grinstein A. (2015). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, AP-ACR conference, June 2015.
Perez D., Steinhart Y., and Grinstein A. (2014). “Consistent or not? The role of product visibility in sequential consumption-related decisions.” Poster session, Marketing in Israel conference, December 2014.
Perez, D. and Steinhart, Y. (2012), “Not so personal: The impact of social identity ad appeal as a function of activation in advertising.” Oral Presentation, Advances in Consumer Psychology, ed. Amitav Chakravarti and Anirban Mukhopadhyay, Vol 1, 70.
Zalmanson, L., Oestrecher-Singer, G., and Perez D. “The effect of website initiated participation on user's on-line behavior and spending". Under review.
Perez D., Steinhart Y., Grinstein A., and Morren M. “Consistency in identity related sequential decisions.” Under review.
Perez D., Gneezy, A. and Steinhart Y. “The effect of immoral normative behavior, on moral regulation in the digital environment.”
Harush R., Perez D. and Erez M. “The interaction effect of global and local identities on consumer's choices.”
Perez D., Morwitz V. “Using field experiment to determing cross cultural diferences for the mere measurment effect.”
Perez D., Bonezzi A., and Grinstein A. “Sustainability is included: Casting the responsibility to sustain on the luxury company.”
Bluvstien S. and Perez D., “Feeling less: When making a decision out of the relevant social role.”
2017- present: Visiting scholar, NYU Stern Business School.
2017- present: Adjunct lecturer of introduction to marketing at Yeshiva
2010- 2017: Adjunct lecturer of undergraduate and MBA Marketing Principles course, Technion, Israel, Tel-Aviv University and Ben-Gurion University.
2013- 2017: Behavioral lab administrator, Coller School of Management, Tel-Aviv University.
2002-2010: VP marketing, “Tnufa” College of Insurance, Israel
1994-2002: Head of Marketing, the Joint College, Israel
1992-1994: Tour guide in Jerusalem, National service, Israel
Excellency awards and grants
2016 Mia Fisher prize - Research Grant ($7,500)
2014 Segal Research Fund Grant ($1800)
2013 Amalya Miron Research Fund Grant ($6000)
2013 Awards for constant outstanding TA - Technion
2012-2016 Business School personal subsidy for a PhD student
2009 Dean's list for 2008 – Open University
2009-Present: I volunteer as a Graduate Studies consultant, advising graduating students about doctoral programs.
2008-Present: I oversee 60 volunteers in activities including distribution of food donations and other forms of assistance to families in need, “Ahavat Rahamim” NGO in Hadera.